Raedar - Franklin Rae
Rangefinder
A Toast To Global Growth
15-December-2011 - 2011 has been an eventful year - and a great one too. Jill Franklin examines the health of the global advertising industry and discovers that emerging markets are leading the way in growth, TV and online are providing a welcome boost to spending, and the big draws of 2012 mean things look even brighter for the year ahead....
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The View
What Happens When You Go Free
15-December-2011 - Geordie Greig is Editor of the London Evening Standard. Here, he looks back on the historic moment the paper went free-of-charge – a decision which revived its fortunes, making it the second highest-read quality daily paper in the UK and London’s major marketing force; increased distribution from 130,000 to 700,000; and helped the paper win Newspaper of the Year for the first time in its 184-year history. ...
The Word On
Future Of Investigative Journalism
15-December-2011 - As the year draws to a close, the future of investigative journalism remains one of the most fervently-discussed topics of the past 12 months. Here, Dorothy Byrne, Head of News and Current Affairs at Channel 4, strikes an optimistic note and argues that social media – far from undermining the practice – may actually represent its brightest future. ...
The Guide
Tech City: The Digital Capital of Europe
15-December-2011 - Tech City – or ‘Silicon Roundabout’ – has been billed as the UK’s answer to California’s Silicon Valley. With the volume of digital start-ups based in the area proliferating, and marquee names – including Google – now investing in the area, Keith Moses, International Trade Advisor at UKTI London, dissects its offerings and evaluates the area’s vast, untapped potential. ...
The Buzz
Xmas Ads, Small World Musings, A Whirlwind Year
15-December-2011 - The dark evenings are creeping in, so let our final Buzz of the year warm your cockles - wherever you are. Jessica critiques this year’s slate of Yule-themed advertising; Kelly examines Facebook’s recent challenge to the ‘six degrees of separation’ theory; and Leigh reflects on what has been a mightily impressive year for Franklin Rae....
The Ladder
Estelle Hughes
15-December-2011 - Estelle Hughes is Managing Director at 3LineMedia and former Controller of Children’s ITV, where she launched the CITV channel. Here, she discusses her more than 15 years in the industry – in which time international co-productions have gone from ‘compromising financial necessity’ to ‘creative, collaborative opportunity’, bemoans the lack of a level playing field for UK animation producers and highlights the ‘lost generation’ in kid’s TV. ...
The Bottom Line
Approaching Banks for Funding
15-December-2011 - Having access to a reliable source of corporate capital is vital in today’s increasingly collaborative media industry. Here, Richard Skelley, Head of Banking at about corporate finance, explores the current state of the banking market, cites what media, IP and service businesses need to consider when approaching their bankers for finance and argues that raising bank funding is still eminently possible....
About Raedar
At Franklin Rae we are lucky enough to work with some of the world’s most creative companies. This helps give us a unique perspective on what's going on in the ever-changing media industry. Whether it’s in digital or advertising, production or music, technology or publishing, it's in our sights and we want to share it with you.
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